Advansor welcomes Darren Lacroix as its new International Sales Director

By Silvia Scaldaferri, May 02, 2014, 10:28 2 minute reading

With a strong growing European interest in transcritical CO2 booster systems, Advansor, a leading manufacturer of CO2 systems for supermarkets, is strengthening its sales organisation to satisfy this market demand.

An accelerating number of orders for CO2 booster systems throughout the European retail sector has urged Advansor to expand its service throughout local markets in order to meet customer demand.

Based at the company’s newly established local sales and support office in Paris, Darren Lacroix will join Advansor as its International Sales Director, starting from 1 May 2014.

In France, Advansor currently works with a list of well esteemed French contractors, and looks to welcome more partners for future cooperation.

Lacroix will replace Torben Hansen (co-founder of Advansor) in his current role as Director of Sales, after 8 years in the position. Hansen will continue in the business in a new function as Commercial Product Director, supporting the new International Sales Director.

In this new role, Torben will be responsible for ensuring that Advansor will continue to meet the customer demand for innovation and maintain the high quality associated with the brand.

The market place for CO2 in retail has become very dynamic, and as more opportunity arise, it is now necessary to bridge the external dynamics to the back office facilities in a different way. My new role will encompass managing the different Hillphoenix technologies to meet the different customer demands,” said Torben Hansen.

 Darren Lacroix has a strong background within the commercial refrigeration segment and has been involved in the European CO2 roll-out programme since its beginning 10 years ago.

It is a great privilege for me to join Advansor, a world leader and pioneer in CO2 transcritical refrigeration and heat pump systems. Advansor has the energy and ideas that contribute to the outstanding quality, innovation and reliability of the products, as well as maintaining constant interaction with customers to deliver technology-leading CO2 solutions. I look forward to the future opportunities in the food retail market as this is an exciting time in the industry to grow and expand our presence in Europe, ” said Darren Lacroix.

About Advansor

With more than 1000 operating systems using CO2 as the refrigerant, Advansor is a leader in the development, production and sale of sustainable refrigeration and heat pump systems employing natural refrigerants. Based in Denmark, Advansor, which was acquired by Hillphoenix in 2011, delivers products and expertise aimed at reducing operating costs for customers and helping global companies meet the restrictions related to greenhouse gas emissions.


By Silvia Scaldaferri

May 02, 2014, 10:28

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