Shecco launches new brand
R744.com - 2008-09-02
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The Brussels-based marketing & communications consultancy is revealing its new brand with a new corporate strategy, visual identity, and company website. Under the tagline “Sustaining our Atmosphere”, Shecco will keep a key focus on CO2 while broadening its portfolio to support other climate friendly technologies.
Shecco launches new brand Today, Shecco revealed its new corporate brand, including a re-designed logo, tagline and website. The company offers a range of marketing, public affairs, and communication services for CO2 heating and cooling as well as other climate-friendly innovations.

New Corporate Strategy

As the company puts it in its latest press release, "the challenges and opportunities of introducing CO2 solutions are common to many new climate friendly technologies". Therefore, while promoting CO2 Technology for heating and cooling applications will remain the core of Shecco’s business activities, the company will build on its expertise gained through 8 years of activities to broaden its portfolio.

"Building on the success of promoting CO2-based heating and cooling applications, we are also working to bring other climate friendly technologies faster to market," says Marc Chasserot, Shecco’s Managing Director.

New fields of action will cover other natural refrigerants, carbon trading, and next-generation vehicles.

New Website & Identity

To reflect these changes, the company has launched a new corporate website built on its three core values: sustainability, innovation, and openness. Key element of Shecco’s visual identity is a new logo, which, while still reflecting historical roots, accounts for the idea of an open network. Logo and website are integral parts of the broader approach Shecco is taking.

“Shecco supports those companies that want to grow by offering solutions to the climate crisis we are facing. Our new brand will allow us to better help our customers in this huge challenge”, Chasserot concludes.

Background

After seven years within the Norwegian conglomerate Norsk Hydro, Shecco is now an independent company based in Brussels, Belgium. Shecco supports over 40 customers worldwide with a variety of marketing and communication services to help bring climate friendly technologies faster to market.
Contact Information
If you would like to contact Shecco for any enquiries, you may send a request to Marc Chasserot directly.
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2008-09-04 19:22:06 - Anonymous
what does the new logo mean?
2008-09-03 09:28:57 - R744.com Team
Dear Frank,

at present, Japanese manufacturers are looking into the European market, or establish cooperations with European makers of heat pumps. We will contact some of our European partners to find out if they can help you.

As we get more and more inquiries for Ecocute water heaters outside Japan these days, we created a new thread on our R744.com Forum, called "Export Ecocute" (category "Heating"):

We will post your comment there where it is better placed. Maybe this will spark some reaction from Japanese / European manufacturers.

The R744.com Team
2008-09-02 20:01:01 - Frank Caul
Can you put me in touch with a Manufacturer of ecocute heaters we wish to purchase 500 units for the Irish Domestic Market. Is anything yet available from Japan.

Regards,

For: Sirus aircon.

Frank Caul
2008-09-02 17:38:42 - Anonymous
cool move !
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